Search the Meta Ad Library and you get hundreds of cards. The library's own menus narrow the search: country, language, platform, media. But once the results are on the screen, there is no way to filter those cards. You read, one by one, which ad is a video, which one started yesterday and which one has been running for months.
AdVantage Scope fills that gap with card filters. They work on the cards already on the screen and do not send a new request to Meta. This article is about the Presets row at the top of the filter page: six built-in chips, the question each one answers, and how to save your own.
If you have never used the library, start with our Meta Ad Library guide. This article assumes you know how to run a search.
What is a preset, and how is it different from a search link?
The two are easy to confuse, because both look like "saving a setting".
- A search link stores what you ask Meta: keyword, country, platform, language, status. The library keeps these settings in the address bar; you build the link with our search link builder and bookmark it. You use it to open the same competitor with the same settings every week.
- A preset stores how you look at the cards that come back: media type, days running, video duration, button. It does not care which search you ran; you press the same chip on a competitor today and on a completely different category tomorrow.
In short, the search link answers "what", the preset answers "how". A good setup uses both: a handful of search links, with a handful of presets on top.
The six built-in presets
When you press a chip, the related filter fields are set where you can see them. You can read the values on the filter page and change them as you like; a chip is a shortcut, not a black box.
Winning videos
Keeps only videos in the Winner stage, within a mid-length duration range, and it groups ads by advertiser. Winner is the same definition as the badge on the cards: an ad that has been running 45 days or more and is still active. The chip does this by picking Winner in the Stage filter, then sets the media type to video and the duration to the mid range. You can see every value on the filter page.
When: When you want to see which video creatives hold on in a category. One advertiser's dozens of similar videos do not flood the list, because grouping is on.
New tests
Shows only active ads that started recently. It is the fastest way to see what a competitor is trying right now.
When: In your weekly check. Long-running ads tell you what a competitor trusts; new tests tell you what it is curious about. If you want to measure how often competitors launch new ads, our article on creative refresh rate builds this chip into the method.
Long-running
Keeps the active ads that have been running for a long time. Together with its opposite, New tests, it splits a competitor's ad list into its two ends.
When: When you are looking for the ads a brand trusts most. We explain how to read that list in our article on finding long-running ads.
Shopify product
Shows only ads that go to a Shopify product page and carry a buying button (Shop Now, Buy Now, Order Now). Because it includes the button filter, this chip works in the Starter plan; the badge next to the chip tells you so.
When: In product research. Ads that lead to a blog post, a collection page or an app store drop out, and you are left with ads selling a single product directly. Our dropshipping checklist walks through what to do with that list before you order stock.
Multi-variant
Keeps the cards whose creative and copy are used by more than one ad. When an advertiser reuses a creative across several ads, it is investing in that creative. Because it relies on the variation range filter, this chip is in the Pro plan.
When: When you want to see which creative a competitor is growing.
Short video
Shows short videos, limited to the ones that have stayed live for a while. Tests opened yesterday and closed tomorrow drop out.
When: When you are preparing creatives for Reels and Stories. If you want to measure whether short or long videos live longer in a category, you can also set the duration filter by hand.
What happens when you press a chip
Chips do not send a new search to Meta; they only filter the cards on the screen. So run your search and load the list first. Auto Scan scrolls the page for you and never counts the same ad twice.
When the change reaches the page depends on the Instant update setting. Instant updates are in the Pro plan; when they are off, the chip's changes wait and are applied with the Filter button. The result is the same either way; only the timing differs.
You see a number next to the filter options. After a filter is applied, that number switches to a "before → after" form: how many cards in the scan match that option in total, and how many remain with the current filters. That is where you read how much a chip narrowed the list.
Save your own preset
The six chips are a starting point. The real gain comes when you turn your own recurring questions into chips.
- Set the filters the way you want.
- Press Save as preset.
- Type a short name in the box that opens and press Enter. Press Esc to cancel.
The new chip appears next to the built-in ones. Use the ✕ next to it to delete it. Presets are stored in the extension's storage in your browser.
A preset keeps the fields you changed from their defaults: media type, video duration, days running range, ad status, Shopify type, button and variation range. Card text search and sort order are not part of a preset; you pick those separately for each search.
Three example presets
A few ideas for your own presets:
- Images, active — media type Images Only, status active. Separates a competitor's static ads for teams that do not produce video.
- Started in the last three months — days running range capped at 90, status active. Useful when you want a wider window than the New tests chip.
- Long video — media type Video, a high minimum duration. Brings narrative and review-style videos to the front.
Three mistakes to avoid with presets
- Treating a chip as a result. The cards a chip leaves are a list of questions, not an answer. The Winning videos chip does not say "these videos perform well"; it says "these videos have been live for a while".
- Changing the search and forgetting the chip. A preset stays on. If a new search shows fewer cards than you expected, check the active filters first.
- Building a chip for everything. Chips you never use only add clutter. Turn the questions you ask at least once a week into chips, and pick the rest by hand.
Cost
The Presets row and most of the built-in chips work on the free plan. The free plan scans 2,000 ads a day, the limit renews in 6-hour windows, and no credit card is required. You can see which plan includes paid filters such as the button filter, variation range and instant updates on the pricing page.
To do this with the extension: Meta Ad Library guide