The decline is slow and noisy
Daily metrics jump around. By the time you are sure a creative is worn out, weeks have usually passed.
Spot creative fatigue early in your competitors' library
In your own account fatigue arrives slowly and gets noticed late. In a competitor's library, switching an ad off is a visible event. AdVantage Scope writes that event on every card.
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Why fatigue is noticed late
When the click rate drops slowly, it is easy to blame the budget, the season or the competition. Without an outside measure to compare with, a creative's lifespan stays a guess.
You cannot see a competitor's rhythm
The library shows when an ad started, but not how many days it has lived and when it stopped, side by side.
The refresh signal gets lost in the crowd
When an advertiser replaces a tired creative with a new one, it looks like just another card among hundreds.
Same data, two readings
Meta does not publish spend or frequency, but days running and status are measurable, and together they are the best outside sign of fatigue.
With the Ad Library alone
- Search a competitor's active and inactive ads separately
- Write down each ad's start date
- Pull the same list again weeks later
- Match stopped and new ads by hand
The comparison rests on screenshots from two different days.
With AdVantage Scope
Every card shows its age and stage; an ad stopped at the same age is marked Ended. With the ad status filter and age sorting you separate ads that finished their run from those just starting.
Screens that show fatigue
The screenshots below were taken from the extension itself, on top of the Ad Library page.
Stage badge: Test, Growth, Scale, Winner, Ended
Winner means running 45 days or more and still active; an ad that reached the same age and was stopped counts as Ended. You read where a creative wore out from the badge.
Status, age and stage filters
Show only active or only inactive ads, set a days-running range and filter by stage. Sort cards by the longest running or the newest.
Watch the creative that was stopped
Hover a card with the Ended badge and the creative grows while the video plays. You see what wore out and what replaced it side by side.
Follow the lifespan over time
Fatigue is a curve, not a snapshot.
Variations and creative count
The card shows the ad's variation count. New variations for the same idea tell you the advertiser is refreshing the creative.
Age distribution and creative refresh
The Analytics tab shows the age distribution of scanned ads and freshly started creatives; this is where you read how often a category refreshes its creatives.
Reopen the same search
Keep the search as a bookmarked link and the filter set as a named preset. A few weeks later you return to the same view and compare what was stopped.
Start free, grow when you need to
No credit system: every plan has a fixed scan limit. The free plan asks for no card. Compare plans
Free
$0.00/mo
- 2,000 scans a day
- 100 filter runs every 6 hours
Starter
$9.99/mo
- 10,000 scans a day
- 500 filter runs every 6 hours
Pro
$19.99/mo
- 20,000 scans a day
- Unlimited filtering
Frequently asked questions
For the step-by-step method, read the guide: Creative fatigue: how to spot a dead ad in someone else's library · Creative refresh rate: how often competitors launch new ads, and what it tells you · Video or image ads? Measuring which format lasts longer in your category · Is a competitor scaling an ad? Reading variations
What is creative fatigue?
It is the drop in response when the same audience sees the same ad often enough. In your own account it is measured with click rate and frequency; on a competitor's side it is read from how long an ad lived and when it was stopped.
Does AdVantage Scope measure fatigue in my ad account?
No. The extension does not connect to an ad account and does not read Ads Manager data. It shows the age, stage and status of public ads in the Meta Ad Library.
Is an inactive ad always fatigued?
No. The campaign may have ended, stock may have run out or the season may be over. That is why the stop moment should be read together with age, variations and the creative that replaced it.
How are the stages decided?
By the number of days the ad has been running and whether it is still active. Since Meta gives no spend data, time running is the most reliable outside indicator.
Can I start with the free plan?
Yes. The free plan scans 2,000 ads a day and asks for no card. Plans are on the pricing page.
Install the extension for free
The free plan asks for no card and no Facebook login.
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