Age is invisible
There is a start date but no day count. An ad that has run for months and a test opened yesterday sit in the same grid with the same weight.
See which creatives your competitors keep running
Opening a competitor's library is easy; reading what they keep, what they stopped and what they just started testing is not. AdVantage Scope writes that difference on the card.
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Why a competitor's ad list tells you little
The Ad Library lists the ads a competitor is running today. Which one is a fresh test and which one has been spending for months is left for you to work out.
One idea becomes dozens of cards
When an advertiser runs the same message with different creatives, the list grows. You cannot see which cards are variations of one idea without opening them.
You forget what you already reviewed
When you come back to the same competitor a week later, you have to remember which ads you already looked at and what is new.
Same competitor, two views
The library's data is the same; AdVantage Scope makes it something you can decide on.
With the Ad Library alone
- Search the competitor's name and scroll to the end
- Read each ad's date and work out its age
- Open and watch the videos one by one
- Keep your notes in a separate document
Next time you compare what changed by hand again.
With AdVantage Scope
Every card shows its age, stage and variation count. Sort by the longest running, group the same advertiser and watch the creative by hovering over it.
The screens you use in competitor research
The screenshots below were taken from the extension itself, on top of the Ad Library page.
Age and stage on top of the card
Test, Growth, Scale, Winner — plus a separate Ended status once it stops running. Winner means running 45 days or more and still active. You separate the creatives a competitor really keeps at a glance.
Watch the creative without leaving the page
Hover a card and the creative grows while the video plays by itself. You pick the speed up to 4× and get through long videos quickly.
Filter, sort, group
14 card filters apply instantly to the cards on screen: ad status, media type, video length, days running, stage, button. Cards from the same advertiser collapse into one group.
For the next look
Competitor research is not a one-off; these tools make repeating it easy.
Keep the search as a link
The library keeps the search in its address: build the competitor's link once with our search link builder and bookmark it, and save the card filters as a named preset. Next week you are back in the same view in one click.
Reviewed tracking
The extension marks the ads you hovered and looked at; you can filter out the ones you have not reviewed. The reviewed filter is in the Pro plan.
Five most active advertisers
The Analytics tab pulls the five most active advertisers and freshly started creatives from the scanned ads; that is how you find the real competitors in a category. For the whole category: Facebook ads market research.
Start free, grow when you need to
No credit system: every plan has a fixed scan limit. The free plan asks for no card. Compare plans
Free
$0.00/mo
- 2,000 scans a day
- 100 filter runs every 6 hours
Starter
$9.99/mo
- 10,000 scans a day
- 500 filter runs every 6 hours
Pro
$19.99/mo
- 20,000 scans a day
- Unlimited filtering
Frequently asked questions
For the step-by-step method, read the guide: Competitor ad analysis: the difference between looking and measuring · How to build a competitor creative swipe file you will actually use · Facebook ad copy research: reading the words, buttons and offers competitors repeat · Carousel ad research: finding multi-card ads in the Ad Library
Can I see a competitor's ad spend?
No. Meta does not publish spend or impression data for commercial ads outside the EU. AdVantage Scope reads what the library shows: days running, status, variations, button and landing page.
How do I find all of a competitor's ads?
Type the competitor's name or domain into the Meta search in the side panel and pick the country and status. Auto Scan scrolls the page for you and never counts the same ad twice.
Will the competitor see that I use the extension?
No. The Ad Library is a public page and the extension never connects to your Facebook account; your search is not reported to the competitor.
Is the free plan enough for tracking competitors?
The free plan scans 2,000 ads a day and asks for no card. If you will follow more competitors more often, compare the plans on the pricing page.
Can I export the ads I collect?
Yes. In the Starter plan you export your saved ads to Google Sheets with one click.
Install the extension for free
The free plan asks for no card and no Facebook login.
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