You do not rebuild the search
Country, status, media, platform, language and date are inside the link. Open it and the search arrives with your settings.
Meta Ad Library search link builder
Instead of setting up the same search from the menus every time, build its link once, then share it or bookmark it. The tool runs only in your browser; your choices are not sent to any server.
Build your link
Make your choices; the link updates as you go.
What a ready-made link is good for
The Meta Ad Library keeps every search setting in the address bar. Building the link once is shorter than setting the search up again every time.
Your team sees the same result
Send the link to a teammate or a client; they open the same search with the same settings.
It becomes a watch list
Keep one link per competitor or product. Open the same search every week and see what changed.
Frequently asked questions
For the step-by-step method, read the guide: How to use the Meta Ad Library (and why most people use it wrong) · Tracking competitor ads every week with Ad Library search links · Exact phrase or keyword? Choosing the search type in the Meta Ad Library
Is this tool free?
Yes. No sign-up or extension is needed. The link is built in your browser and is not sent to any server.
Which parameters does the link use?
q is the keyword, search_type the match type, country the country, active_status the status, media_type the media type, publisher_platforms the platform, content_languages the language, and start_date[min] and start_date[max] the date range. ad_type is always all ads.Can I search every country?
Yes. With All Countries selected in the country list, the link writes
country=ALL.What happens if I pick no platform?
No platform filter is added to the link; the search is not limited to one platform.
What is the difference between Keyword and Exact Phrase?
Keyword (any order) searches the words you typed in any order. Exact Phrase searches what you typed as one phrase.
What does AdVantage Scope show when I open the link?
If the extension is installed, the same settings appear in the summary strip at the top of the page: country, term, status, platform, media, language and date. You can change them in the side panel and run the search again.
You do not have to set this search up by hand every day
AdVantage Scope keeps the same settings in a side panel, scrolls the result and filters the cards.