Too many brands to count
You can see that a product is everywhere, but not who runs the most ads, or how many brands use the same ad text.
Facebook ads market research for a whole category
One competitor's ads tell you about one brand. A search across a category tells you what the whole market sells, at what price and with which promise. AdVantage Scope sums up every ad in that search in its Analytics tab.
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Why category research stays a feeling
A search for a product or a niche returns hundreds of ads from many brands. Reading them one by one leaves an impression, not numbers.
Prices and offers are buried in the text
Price, free shipping, discount and money-back promises sit inside each ad's text. Comparing them means reading every card.
You cannot tell old from new at a glance
Without an age for each ad you cannot say whether the category is full of long-running ads or of creatives started last week.
Same search, two readings
The Ad Library shows the ads; the question is who adds them up.
With the Ad Library alone
- Search the keyword and scroll through the results
- Note each brand and count how often it appears
- Copy prices and offers out of the ad texts
- Work out each ad's age from its start date
The result is a sample of the ads you had time to read.
With AdVantage Scope
Auto Scan loads the search result, and the Analytics tab sums up every scanned ad: total, active and inactive, video and image share, top advertisers, keywords, buttons, offer language and price points.
What the Analytics tab adds up
Every number below is counted from the ads scanned in the search, not from a sample you picked.
Top advertisers
The five advertisers with the most ads in the search. Click a name and the cards are filtered by that text, so you see that brand's ads side by side.
Top keywords and buttons
The words that repeat across ad texts, headlines and descriptions, and the most used buttons with their share. Click one and the cards are filtered by it.
Price points
Prices are read from the ad text where they are written with a currency sign or code. You get the median and, once there are enough prices, their distribution. Currencies are not converted, so search one country at a time.
Offer language
How many ads promise free shipping, a percentage discount, cash on delivery, limited stock, money back or buy one get one. The patterns are kept narrow on purpose, so a match is a real promise in the text.
Market signals
Signals that describe the category, not a single ad. They stay empty until the search has enough ads to be meaningful.
Market saturation
How many ad texts are used by more than one brand. The match is made on the text, not on the image, so it shows copy that is shared across advertisers.
Ad age distribution and creative refresh
How the scanned ads spread by age, and how many of them started recently. A category with many fresh starts is testing; one full of long-running ads has settled.
Shopify rate and variations
The share of ads that lead to a Shopify store, and the average number of variations per ad.
Narrow the category
Card filters (status, media, days running, stage, button, Shopify type) change what you see on the page; the Analytics tab keeps summing up every scanned ad, so the market view does not shrink with your filter.
Start free, grow when you need to
No credit system: every plan has a fixed scan limit. The free plan asks for no card. Compare plans
Free
$0.00/mo
- 2,000 scans a day
- 100 filter runs every 6 hours
Starter
$9.99/mo
- 10,000 scans a day
- 500 filter runs every 6 hours
Pro
$19.99/mo
- 20,000 scans a day
- Unlimited filtering
Frequently asked questions
For the step-by-step method, read the guide: Competitor price research from Facebook ads: reading price points and offers · Facebook ad copy research: reading the words, buttons and offers competitors repeat · Before you pick a niche: comparing niches in the Meta Ad Library
Can I see how much a category spends on Facebook ads?
No. Meta does not publish spend or impressions for commercial ads outside the EU. The Analytics tab works with what the library shows: advertisers, texts, buttons, dates and media.
Is this different from competitor ad research?
Competitor research follows one advertiser. Market research starts from a keyword or a product and looks at every advertiser in the result. The same extension does both; see competitor ad research.
How are prices found?
From the ad text, where a price is written with a currency sign or code: dollar, euro, pound or lira. Prices inside images or videos are not read, and different currencies are not converted.
Do I need an ad account?
No. The extension works on the public Meta Ad Library page and does not connect to an ad account or Ads Manager. You sign in with Google only for the scan counters.
Can I start with the free plan?
Yes. The Analytics tab is part of every plan; the free plan scans 2,000 ads a day and asks for no card. Plans are on the pricing page.
Install the extension for free
The free plan asks for no card and no Facebook login.
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